Andorra revealed the legacy of its bid to host the 2029 Alpine World Ski Championships. The campaign aims to emphasize Andorra’s appeal and its people’s spirit. The slogan that lends the campaign a voice is “Simply Andorra, collectively making our mark”. A message that emphasises the value of the Pyrenean country and the magnetism and enterprising spirit of its people. As domestic skiing icons, the FAE (Andorran Ski Federation) World Cup racers, Joan Verdú and Cande Moreno are the featured stars. Key aspects include universal accessibility, social commitments, renewable energy use, new transportation models, and attractive competition courses. The campaign consists of three phases, an initial exposure period providing information about the project (winter 2022-23); a second in which the aim is to connect emotionally with the public (October 2023 to May 2024) and, finally, a third phase of gratitude that comes after the election of the successful venue (June 2024).